The buying brain : secrets for selling to the subconscious mind /

If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing cam...

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Bibliographic Details
Main Author: Pradeep, A. K., 1963-
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2010.
Subjects:
Online Access:CONNECT
CONNECT
Description
Summary:If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k.
Physical Description:1 online resource (xii, 252 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119200079
1119200075
9780470646786
0470646780
9780470646847
0470646845
1282756036
9781282756038