Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century /
In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from s...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
©2010.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
Table of Contents:
- Women and the social politics of food procurement
- Small stores, big business: the rise of chain store groceries, 1914-1933
- The changing politics of mass consumption, 1910-1940
- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950
- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945
- Winning the home front: gender and grocery stores during World War II
- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.
