Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap /

"Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are...

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Bibliographic Details
Main Author: Wesley, David T. A.
Other Authors: Barczak, Gloria.
Format: eBook
Published: Farnham [Surrey, England] : Gower, ©2010.
Online Access:CONNECT