Robert's rules of innovation : a 10-step program for corporate survival /
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation. In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's " innovate or die" world, in...
Hoboken, N.J. :
John Wiley & Sons,
- Robert's Rules of Innovation: A 10-Step Program for Corporate Survival; Contents; Introduction; Chapter 1: Innovation, Survival, and the ''Aha!'' Moment; Chapter 2: The Innovator's Manifesto: Robert's Rules of Innovation; Chapter 3: The Innovation Audit: The Invaluable Discovery Process That Sets the Stage for Action; Chapter 4: Innovation Emancipation: Keys to Freeing Your Inner Innovator; Chapter 5: Innovation in the Time of Multinational Teams; Chapter 6: Patently Obvious: The Care and Feeding of Your Intellectual Property; Chapter 7: Innovation Implementation.