Robert's rules of innovation : a 10-step program for corporate survival /

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation. In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's " innovate or die" world, in...

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Bibliographic Details
Main Author: Brands, Robert F., 1957-
Other Authors: Kleinman, Martin J.
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2010.
Subjects:
Online Access:CONNECT
Description
Summary:From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation. In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's " innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for " addition by subtraction" profitability. Concise.
Physical Description:1 online resource (xii, 212 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780470620977
0470620978
9780470620984
0470620986
1282550896
9781282550896
9786612550898
6612550899