Change management : altering mindsets in a global context /
Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten e...
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publications,