Nonprofit essentials : the capital campaign /

Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than 600 million in capital campaigns.

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Bibliographic Details
Main Author: Walker, Julia Ingraham.
Format: eBook
Published: Hoboken, N.J. : John Wiley & Sons, ©2005.
Series:AFP fund development series.
Online Access:CONNECT
Table of Contents:
  • Before beginning your capital campaign
  • Preparing for the capital campaign
  • Campaign structure : timetables, gift tables, and goals
  • Effective campaign leadership
  • Making a compelling case
  • Prospect identification, cultivation, and solicitation
  • Strategies that motivate donors
  • Repositioning your organization through the capital campaign rules of the road.