Getting to innovation : how asking the right questions generates the great ideas your company needs /

Getting to Innovation How to write positioning and rationale statements for each challenge How to link together multiple objectives in priority frameworks The top 10 techniques for generating creative ideas Tips for designing and running brainstorming retreats Advice on how to select the best ideas...

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Bibliographic Details
Main Author: VanGundy, Arthur B.
Format: eBook
Published: New York : AMACOM, c2007.
Online Access:CONNECT
Table of Contents:
  • Framing innovation framing : an overview
  • Question banks : understanding the strategic terrain
  • Challenge banks : generating innovation challenge questions
  • How to write and evaluate innovation challenge questions
  • Constructing conceptual maps for innovation challenges
  • How to conduct innovation challenges
  • Idea management and creativity software
  • A crash course in generating creative ideas : individual methods
  • A crash course in generating creative ideas : group methods
  • Tips for designing and facilitating brainstorming retreats
  • Evaluating and selecting ideas
  • Implementing ideas.