Sketching user experiences : getting the design right and the right design /

Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thou...

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Bibliographic Details
Main Author: Buxton, William.
Format: eBook
Language:English
Published: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2007.
Series:Interactive Technologies.
Subjects:
Online Access:CONNECT
CONNECT
CONNECT
CONNECT
Description
Summary:Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies--Bill Gates, Chairman, Microsoft"Informed design is essential." While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In
Physical Description:1 online resource (443 pages) : illustrations (chiefly color)
Bibliography:Includes bibliographical references (pages 422-435) and index.
ISBN:9780080552903
0080552900
1281033081
9781281033086
9786611033088
6611033084