Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
Annotation
Saved in:
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
©2003.
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| Series: | Luther Hartwell Hodges series on business, society, and the state.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico
- Spreading the American dream : information, technology, and World War II
- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico
- Advertising national identity and globalization in the reconstruction of modern Mexico
- J. Walter Thompson and the negotiation of Mexican and American values
- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico
- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
