The craft of creativity /

Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the crea...

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Bibliographic Details
Main Authors: Cronin, Matthew A. (Professor of management) (Author), Loewenstein, Jeffrey (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:
Online Access:CONNECT
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Table of Contents:
  • The story with creativity
  • The perspective on the story
  • The story about an episode
  • Learning from our story
  • Deciding to change our perspective
  • Into the void
  • Continuing our story
  • The never-ending story.