The craft of creativity /

Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the crea...

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Bibliographic Details
Main Authors: Cronin, Matthew A. (Professor of management) (Author), Loewenstein, Jeffrey (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:
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245 1 4 |a The craft of creativity /  |c Matthew A. Cronin and Jeffrey Loewenstein. 
264 1 |a Stanford, California :  |b Stanford Business Books, an imprint of Stanford University Press,  |c [2018] 
264 4 |c ©2018 
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505 0 |a The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change our perspective -- Into the void -- Continuing our story -- The never-ending story. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed March 7, 2018). 
520 |a Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively. 
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650 0 |a Creative ability. 
650 0 |a Creative thinking. 
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