Creative aerobics : fueling imagination in the 21st century /

Jog your mind, play with words, and let your imagination run wild ...

Saved in:
Bibliographic Details
Main Authors: George, Linda Conway Correll (Author), Yagnik, Arpan (Author)
Format: eBook
Language:English
Published: Los Angeles : SAGE, 2017.
Subjects:
Online Access:CONNECT
CONNECT
Table of Contents:
  • Cover; Contents; Preface; Acknowledgments; Chapter 1 Taking the Wraps/Raps off Creative Aerobics; Chapter 2 In the Beginning . . .; Chapter 3 David versus Goliath, AKA Small versus The Big Idea; Chapter 4 Defining the Creative Process Today ; Chapter 5 Developing Your Creative Magnifying Glass; Chapter 6 Training for Your Creativity Marathon; Chapter 7 Creative Aerobic 1 (CA1)-The Facts. Just the Facts; Chapter 8 Creative Aerobic 2 (CA2)-New Nomenclature-It Is What It Isn't; Chapter 9 Creative Aerobic 3 (CA3)-It's the Same. Only Different.
  • Chapter 10 Creative Aerobic 4 (CA4)-Refining DefiningChapter 11 Verbal Four-/For-/Foreplay; Chapter 12 Body English (It's Not Just About Golf); Chapter 13 How the Student Award Winners Do It; Chapter 14 How the Professionals Do It; Chapter 15 Every Body (Copy) Needs a Slogan, Sometime; Chapter 16 Mass Media Medley; Chapter 17 .Com Creativity; Chapter 18 Practical Reflections on the Profession; Index; About the Authors.