Creative aerobics : fueling imagination in the 21st century /

Jog your mind, play with words, and let your imagination run wild ...

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Bibliographic Details
Main Authors: George, Linda Conway Correll (Author), Yagnik, Arpan (Author)
Format: eBook
Language:English
Published: Los Angeles : SAGE, 2017.
Subjects:
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245 1 0 |a Creative aerobics :  |b fueling imagination in the 21st century /  |c Linda Conway Correll George, Arpan Yagnik. 
264 1 |a Los Angeles :  |b SAGE,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online resource (160 pages) 
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504 |a Includes bibliographical references and index. 
505 0 |a Cover; Contents; Preface; Acknowledgments; Chapter 1 Taking the Wraps/Raps off Creative Aerobics; Chapter 2 In the Beginning . . .; Chapter 3 David versus Goliath, AKA Small versus The Big Idea; Chapter 4 Defining the Creative Process Today ; Chapter 5 Developing Your Creative Magnifying Glass; Chapter 6 Training for Your Creativity Marathon; Chapter 7 Creative Aerobic 1 (CA1)-The Facts. Just the Facts; Chapter 8 Creative Aerobic 2 (CA2)-New Nomenclature-It Is What It Isn't; Chapter 9 Creative Aerobic 3 (CA3)-It's the Same. Only Different. 
505 8 |a Chapter 10 Creative Aerobic 4 (CA4)-Refining DefiningChapter 11 Verbal Four-/For-/Foreplay; Chapter 12 Body English (It's Not Just About Golf); Chapter 13 How the Student Award Winners Do It; Chapter 14 How the Professionals Do It; Chapter 15 Every Body (Copy) Needs a Slogan, Sometime; Chapter 16 Mass Media Medley; Chapter 17 .Com Creativity; Chapter 18 Practical Reflections on the Profession; Index; About the Authors. 
520 |a Jog your mind, play with words, and let your imagination run wild ... 
588 0 |a Online resource; title from digital title page (viewed on September 11, 2017). 
590 |a EBSCO eBook Business Collection 
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650 0 |a Creative ability in business. 
650 0 |a Creative ability. 
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