The Aisles Have Eyes.
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specif...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New Haven, Conn. :
Yale University Press,
2017.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
Table of Contents:
- Front Matter
- A Frog Slowly Boiled
- The Discriminating Merchant
- Toward the Data- Powered Aisle
- Hunting the Mobile Shopper
- Loyalty as Bait
- Personalizing the Aisles
- What Now?
- Acknowledgments
- Notes - Index.
