The Aisles Have Eyes.

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specif...

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Bibliographic Details
Main Author: Turow, Joseph.
Format: eBook
Published: New Haven, Conn. : Yale University Press, 2017.
Online Access:CONNECT
Table of Contents:
  • Front Matter
  • A Frog Slowly Boiled
  • The Discriminating Merchant
  • Toward the Data- Powered Aisle
  • Hunting the Mobile Shopper
  • Loyalty as Bait
  • Personalizing the Aisles
  • What Now?
  • Acknowledgments
  • Notes - Index.