Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
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Main Author: | McIntyre, Charles |
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Other Authors: | Melewar, T. C., Dennis, Charles |
Format: | Electronic eBook |
Language: | English |
Published: |
Bingley :
Emerald Group Publishing Limited,
2016.
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Series: | Online access with EBA: Emerald Business, Management & Economics.
|
Subjects: | |
Online Access: | CONNECT |
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