Ultimate guide to optimizing your website /

"Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are n...

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Bibliographic Details
Main Author: Rognerud, Jon.
Format: eBook
Language:English
Published: Irvine, California : Entrepreneur Press, [2014]
Edition:Third edition.
Series:Ultimate series.
Subjects:
Online Access:CONNECT
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240 1 0 |a Ultimate guide to search engine optimization 
245 1 0 |a Ultimate guide to optimizing your website /  |c Jon Rognerud. 
250 |a Third edition. 
264 1 |a Irvine, California :  |b Entrepreneur Press,  |c [2014] 
300 |a 1 online resource (xv, 320 pages) :  |b illustrations. 
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490 1 |a Ultimate Series 
500 |a Includes index. 
500 |a Revised edition of the author's Ultimate guide to search engine optimization. 
520 |a "Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level"--  |c Provided by publisher. 
520 |a "With over 30% new content, charts and screenshots, plus the addition of an exclusive members website, which will be accessible upon book purchase and offer free downloadable content and videos plus on online community to share and get feedback - this book offers actionable information to build traffic, convert sales and make more money"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
505 0 |a From then to now: how search came to be -- Understanding web search and how it works -- Starting a business with a new website -- How to perform competitive research -- How to find your gold: step-by-step guide to keyword research -- Optimizing the social web: the psychology of your audience -- Why ethics matter online and what you can do now -- How to build fresh link love -- Get ready to launch your website -- Food, gas, great website- next exit! -- Growth, sales, and conversion strategies. 
588 0 |a Print version record. 
590 |a EBSCO eBook Academic Comprehensive Collection North America 
590 |a EBSCO eBook Business Collection 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
650 0 |a Search engines. 
650 0 |a Web sites  |x Design. 
730 0 |a WORLDSHARE SUB RECORDS 
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