Maximum influence : the 12 universal laws of power persuasion /

"The most complete work on persuasion and influence I have ever read."--Robert G. Allen, author, "Nothing Down" and "Multiple Streams of Income."

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Bibliographic Details
Main Author: Mortensen, Kurt W.
Format: eBook
Published: New York : American Management Association, ©2004.
Online Access:CONNECT
Table of Contents:
  • Introduction
  • The power of persuasion
  • The 12 universal laws of power persuasion
  • Your pre-persuasion checklist : the inside secrets of maximum influence
  • Law of dissonance
  • Law of obligation
  • Law of connectivity
  • Law of social validation
  • Law of scarcity
  • Law of verbal packaging
  • Law of contrast
  • Law of expectations
  • Law of involvement
  • Law of esteem
  • Law of association
  • Law of balance
  • Pre-persuasion
  • Epilogue.