Diversity in advertising : broadening the scope of research directions /

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Bibliographic Details
Other Authors: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Online Access:CONNECT
Table of Contents:
  • Part I. Historical Perspectives on Diversity and Advertising : Where We've Been and Where We are
  • 1. Diversity in Advertising : A Summary and Research Agenda / Wei-Na Lee, Carrie La Ferle and Jerome D. Williams
  • 2. Science for Sale : Psychology's Earliest Adventures in American Advertising / Ludy T. Benjamin, Jr.
  • Part II. The Dark Side of Diversity in Advertising : Discrimination, Prejudice, and Bias
  • 3. On The Predictive Utility of the Implicit Association Test : Current Research and Future Directions / Michael J. Sargent
  • 4. Demystifying the Nonconscious : Unintentional Discrimination in Society and the Media / Robert W. Livingston
  • 5. Interethnic Ideology in Advertising : A Social Psychological Perspective / Christopher Wolsko, Bernadette Park, and Charles M. Judd, Bernd Wittenbrink
  • 6. It's Not Just What You Think, It's Also How You Think : Prejudice as Biased Information Processing / Patrick T. Vargas, Denise Sekaquaptewa, William von Hippel
  • 7. The Transmission of Prejudice : What Do Our Marketing Strategies Really Reinforce? / David W. Schumann
  • 8. When Perceptions Affect Broadcasting In The Public Interest : Advertising Media Buyers As An Economic Hurdle for Black-Oriented Radio Stations / Caryl A. Cooper
  • 9. Language In Multicultural Advertising : Words And Cognitive Structure / David Luna, Laura A. Peracchio
  • 10. Ethnic Influences on Communication Patterns : Word-of-Mouth, Traditional and Non-traditional Media Usage / Wei-Na Lee, Carrie La Ferle, and Marye Tharp
  • 11. Discovering Brand Equity through Psycho-Linguistic Methods / Robert Pennington
  • Part IV. The Influencing Role of Social and Information Contexts In Diversity in Advertising
  • 12. Consumer Distinctiveness and Advertising Persuasion / Sonya A. Grier, Anne M. Brumbaugh
  • 13. Diversity In Advertising : The Influence Of Contextual Conditioning Effects On Attitudes / Johan de Heer (1), Sjaak (J.). G. Bloem (2) & Sofie E.W.M. Paijmans (3)
  • Part V. The Influencing Role of Source Effects in Diversity in Advertising
  • 14. Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising / Joan Scattone Spira
  • 15. Moving Beyond Race : The Role Of Ethnic Identity In Evaluating Celebrity Endorsers / Devon DelVecchio, Ronald C. Goodstein 16. "Michael Jordan Who?" : The Impact of Other-Race-Contact in Celebrity Endorser Recognition / Geraldine R. Henderson and Jerome D. Williams
  • Part VI. Broadening the Concept of Diversity : Going Beyond Black and White
  • 17. Diversity : Population Vs Market / Geraldine Fennell, Consultant, and Joel Saegert
  • 18. It Must Be the Cues : Racial Differences in Adolescents' Responses to Culturally Embedded Ads / Osei Appiah
  • 19. The Case for Separation of Asian-American Ethnic Groups As We Consider Our Target Market Strategies / David W. Schumann, Jinkook Lee, Kittichai Watchravesringkan
  • 20. Mainstream Marketers Advertise To Gays And Lesbians : Strategic Issues And Research Agenda / Timothy B. Greenlee
  • 21. Targeting Consumer Segments Based On Sexual Orientation : Can Advertisers Swing Both Ways? / Gillian Oakenfull
  • 22. Health Promotion and Interactive Technology : Do Gender Differences Matter in Message Design? / Pat Stout and Jorge Villegas
  • 23. The Presence of Religious Symbols And Values In Advertising / David Fairfield, Madeline Johnson
  • 24. Ethics, Machiavellianism, and Social Values : Implications for Advertising / Swee Hoon Ang, Jerome D. Williams.