Diversity in advertising : broadening the scope of research directions /

Saved in:
Bibliographic Details
Other Authors: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Online Access:CONNECT
LEADER 06418cam a2200637Ia 4500
001 mig00005460021
003 OCoLC
005 20210517054748.8
006 m o d
007 cr cnu---unuuu
008 040504s2004 njua ob 001 0 eng d
010 |z  2003022327 
019 |a 531155607  |a 878136758  |a 984888546  |a 991918210  |a 1020513507  |a 1053007291  |a 1086567149  |a 1135428577  |a 1244586389 
020 |a 1410610071  |q (electronic bk.) 
020 |a 9781410610072  |q (electronic bk.) 
020 |z 0805847944 
020 |z 9780805847949 
020 |a 9781135617561  |q (e-book ;  |q PDF) 
020 |a 1135617562 
020 |a 9781135617516  |q (e-book ;  |q Mobi) 
020 |a 1135617511 
020 |a 9781135617554  |q (e-book ;  |q ePub) 
020 |a 1135617554 
020 |a 9781138012820  |q (paperback) 
020 |a 1138012823 
035 |a (OCoLC)55073491  |z (OCoLC)531155607  |z (OCoLC)878136758  |z (OCoLC)984888546  |z (OCoLC)991918210  |z (OCoLC)1020513507  |z (OCoLC)1053007291  |z (OCoLC)1086567149  |z (OCoLC)1135428577  |z (OCoLC)1244586389 
035 0 0 |a ocm00000001wrldshrocm55073491 
040 |a N$T  |b eng  |e pn  |c N$T  |d OCLCQ  |d YDXCP  |d OCLCG  |d OCLCQ  |d GBT  |d TUU  |d OCLCQ  |d OCLCF  |d OCLCO  |d P4I  |d IDEBK  |d TYFRS  |d OCLCQ  |d E7B  |d OCLCQ  |d SUR  |d PIFBR  |d LOA  |d AGLDB  |d COCUF  |d OCLCQ  |d SAV  |d ICG  |d STF  |d WY@  |d K6U  |d U3W  |d ROC  |d LUE  |d D6H  |d RCC  |d WRM  |d VNS  |d VTS  |d OCLCQ  |d INT  |d TOF  |d OCLCQ  |d G3B  |d UKAHL  |d OCLCQ  |d LEAUB  |d CHBRC  |d ELBRO  |d INARC 
049 |a TXMM 
050 4 |a HF5822  |b .D59 2004eb 
082 0 4 |a 659.1/08  |2 22 
245 0 0 |a Diversity in advertising :  |b broadening the scope of research directions /  |c edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum,  |c 2004. 
300 |a 1 online resource (xxi, 447 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Advertising and consumer psychology 
504 |a Includes bibliographical references and indexes. 
505 0 |a Part I. Historical Perspectives on Diversity and Advertising : Where We've Been and Where We are -- 1. Diversity in Advertising : A Summary and Research Agenda / Wei-Na Lee, Carrie La Ferle and Jerome D. Williams -- 2. Science for Sale : Psychology's Earliest Adventures in American Advertising / Ludy T. Benjamin, Jr. -- Part II. The Dark Side of Diversity in Advertising : Discrimination, Prejudice, and Bias -- 3. On The Predictive Utility of the Implicit Association Test : Current Research and Future Directions / Michael J. Sargent -- 4. Demystifying the Nonconscious : Unintentional Discrimination in Society and the Media / Robert W. Livingston -- 5. Interethnic Ideology in Advertising : A Social Psychological Perspective / Christopher Wolsko, Bernadette Park, and Charles M. Judd, Bernd Wittenbrink -- 6. It's Not Just What You Think, It's Also How You Think : Prejudice as Biased Information Processing / Patrick T. Vargas, Denise Sekaquaptewa, William von Hippel -- 7. The Transmission of Prejudice : What Do Our Marketing Strategies Really Reinforce? / David W. Schumann -- 8. When Perceptions Affect Broadcasting In The Public Interest : Advertising Media Buyers As An Economic Hurdle for Black-Oriented Radio Stations / Caryl A. Cooper -- 9. Language In Multicultural Advertising : Words And Cognitive Structure / David Luna, Laura A. Peracchio -- 10. Ethnic Influences on Communication Patterns : Word-of-Mouth, Traditional and Non-traditional Media Usage / Wei-Na Lee, Carrie La Ferle, and Marye Tharp -- 11. Discovering Brand Equity through Psycho-Linguistic Methods / Robert Pennington -- Part IV. The Influencing Role of Social and Information Contexts In Diversity in Advertising -- 12. Consumer Distinctiveness and Advertising Persuasion / Sonya A. Grier, Anne M. Brumbaugh -- 13. Diversity In Advertising : The Influence Of Contextual Conditioning Effects On Attitudes / Johan de Heer (1), Sjaak (J.). G. Bloem (2) & Sofie E.W.M. Paijmans (3) -- Part V. The Influencing Role of Source Effects in Diversity in Advertising -- 14. Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising / Joan Scattone Spira -- 15. Moving Beyond Race : The Role Of Ethnic Identity In Evaluating Celebrity Endorsers / Devon DelVecchio, Ronald C. Goodstein 16. "Michael Jordan Who?" : The Impact of Other-Race-Contact in Celebrity Endorser Recognition / Geraldine R. Henderson and Jerome D. Williams -- Part VI. Broadening the Concept of Diversity : Going Beyond Black and White -- 17. Diversity : Population Vs Market / Geraldine Fennell, Consultant, and Joel Saegert -- 18. It Must Be the Cues : Racial Differences in Adolescents' Responses to Culturally Embedded Ads / Osei Appiah -- 19. The Case for Separation of Asian-American Ethnic Groups As We Consider Our Target Market Strategies / David W. Schumann, Jinkook Lee, Kittichai Watchravesringkan -- 20. Mainstream Marketers Advertise To Gays And Lesbians : Strategic Issues And Research Agenda / Timothy B. Greenlee -- 21. Targeting Consumer Segments Based On Sexual Orientation : Can Advertisers Swing Both Ways? / Gillian Oakenfull -- 22. Health Promotion and Interactive Technology : Do Gender Differences Matter in Message Design? / Pat Stout and Jorge Villegas -- 23. The Presence of Religious Symbols And Values In Advertising / David Fairfield, Madeline Johnson -- 24. Ethics, Machiavellianism, and Social Values : Implications for Advertising / Swee Hoon Ang, Jerome D. Williams. 
588 0 |a Print version record. 
590 |a EBSCO eBook Academic Comprehensive Collection North America 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Communication in marketing. 
650 0 |a Consumers  |x Attitudes. 
700 1 |a Williams, Jerome D.,  |d 1947- 
700 1 |a Lee, Wei-Na,  |d 1957- 
700 1 |a Haugtvedt, Curtis P.,  |d 1958- 
730 0 |a WORLDSHARE SUB RECORDS 
776 0 8 |i Print version:  |t Diversity in advertising.  |d Mahwah, N.J. : Lawrence Erlbaum, 2004  |z 0805847944  |w (DLC) 2003022327  |w (OCoLC)53223552 
830 0 |a Advertising and consumer psychology. 
856 4 0 |u https://ezproxy.mtsu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=107433  |z CONNECT  |3 EBSCO 
907 |a 4737560  |b 05-21-21  |c 07-05-20 
998 |a wi  |b 05-21-21  |c m  |d z   |e -  |f eng  |g nju  |h 0  |i 2 
994 |a 92  |b TXM 
999 f f |i 8bb32d70-6f3b-46fb-9c4b-f75e77ec1640  |s 969ade71-9bb2-4e26-ac5b-29e7ca526fdd