Diversity in advertising : broadening the scope of research directions /

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Bibliographic Details
Other Authors: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Online Access:CONNECT
Description
Physical Description:1 online resource (xxi, 447 pages) : illustrations
Bibliography:Includes bibliographical references and indexes.
ISBN:1410610071
9781410610072
9781135617561
1135617562
9781135617516
1135617511
9781135617554
1135617554
9781138012820
1138012823