Marketing for sustainability : towards transactional policy-making /
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam : Tokyo :
IOS ; Ohmsha,
2002.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication. |
|---|---|
| Item Description: | EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (xiii, 507 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0585458960 9780585458960 1280505354 9781280505355 1586032046 9781586032043 9786610505357 6610505357 6000004796 9786000004798 |
