Strategic marketing : an introduction /

A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.

Saved in:
Bibliographic Details
Main Author: Proctor, Tony.
Format: eBook
Language:English
Published: London ; New York : Routledge, 2000.
Subjects:
Online Access:CONNECT
CONNECT