The food industry wars : marketing triumphs and blunders /

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Bibliographic Details
Main Author:	Michman, Ronald D.
Other Authors:	Mazze, Edward M.
Format:	eBook
Language:	English
Published:	Westport, Conn. : Quorum, 1998.
Subjects:	Food industry and trade > United States. Food > Marketing.
Online Access:	CONNECT CONNECT

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