Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
Saved in:
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
©1995.
|
| Series: | SAGE knowledge E-Books.
|
| Subjects: | |
| Online Access: | CONNECT CONNECT |
