Commoditization and the strategic response /

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The...

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Bibliographic Details
Main Author: Holmes, Andrew, 1965-
Format: eBook
Published: Aldershot, England ; Burlington, VT : Gower, ©2008.
Online Access:CONNECT