European business and marketing /

Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

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Bibliographic Details
Main Author: Harris, Phil, 1952-
Other Authors: McDonald, Frank, 1951-
Format: Electronic eBook
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE, 2003.
Edition:2nd ed.
Subjects:
Online Access:CONNECT
Description
Summary:Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
Item Description:EBSCO eBook Academic Comprehensive Collection North America
Physical Description:1 online resource (302 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781412932349
1412932343
9781446219782
144621978X