Marketing plans : how to prepare them, how to use them /

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...

Full description

Saved in:
Bibliographic Details
Main Author: McDonald, Malcolm.
Corporate Author: Institute of Marketing.
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1999.
Edition:4th ed.
Series:Marketing series (London, England). Professional development.
Subjects:
Online Access:CONNECT
Search Result 1
Search Result 2
Published 2022
CONNECT
eBook
Search Result 3
Published 2022
CONNECT
Electronic eBook
Search Result 4
Search Result 5
by Sofi, Mohammad Yaseen.
Published 2022
CONNECT
eBook
Search Result 6
Published 2022
CONNECT
eBook
Search Result 8
Published 2022
CONNECT
eBook
Search Result 9
Published 2022
CONNECT
eBook
Search Result 12
Search Result 13
Published 2022
CONNECT
eBook
Search Result 14
by Jack, Hugh
Published 2022
CONNECT
eBook
Search Result 15
by Bringmann, Andreas.
Published 2022
CONNECT
eBook
Search Result 16
by Donnelly, Lane F.
Published 2022
CONNECT
eBook
Search Result 17
CONNECT
eBook
Search Result 18
Search Result 19
Published 2022
CONNECT
eBook
Search Result 20
Published 2022
CONNECT
eBook