APA Citation

McDonald, M. (1999). Marketing plans: How to prepare them, how to use them (4th ed.). Oxford ; Boston: Butterworth-Heinemann.

Chicago Style Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford ; Boston: Butterworth-Heinemann, 1999.

MLA Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford ; Boston: Butterworth-Heinemann, 1999.

Warning: These citations may not always be 100% accurate.