Managing customer relationships on the internet /

For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to impro...

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Bibliographic Details
Other Authors: Lindstrand, Angelika., Johanson, Jan, 1934-, Sharma, Dharma Deo.
Format: eBook
Published: Amsterdam ; Oxford : Elsevier, 2006.
Series:International business and management series ; 18.
Online Access:CONNECT