Services marketing and management /

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

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Bibliographic Details
Main Author: Gilmore, Audrey.
Format: eBook
Published: London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Online Access:CONNECT