Services marketing and management /

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

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Bibliographic Details
Main Author: Gilmore, Audrey.
Format: eBook
Language:English
Published: London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Subjects:
Online Access:CONNECT
CONNECT
Description
Summary:Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Physical Description:1 online resource (215 pages) : illustrations
Bibliography:Includes bibliographical references and indexes.
ISBN:9781412932165
1412932165
9780761941576
0761941576
9780761941583
0761941584
9781446215203
1446215202