Handbook of CRM : achieving excellence in customer management /

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underli...

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Bibliographic Details
Main Author: Payne, Adrian.
Format: eBook
Published: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, [2006]
Online Access:CONNECT