Crowd surfing : surviving and thriving in the age of consumer empowerment /

Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers....

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Bibliographic Details
Main Author: Thomas, Martin, 1964 July 2-
Other Authors: Brain, David.
Format: eBook
Language:English
Published: London : A. & C. Black, 2008.
Subjects:
Online Access:CONNECT
CONNECT
Description
Summary:Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers. They also analyse the leadership skills required in this new era of participation and dialogue and ask what these changes mean for marketers and managers.
Physical Description:1 online resource (viii, 194 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781408106914
1408106914