Crowd surfing : surviving and thriving in the age of consumer empowerment /

Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers....

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Bibliographic Details
Main Author: Thomas, Martin, 1964 July 2-
Other Authors: Brain, David.
Format: eBook
Published: London : A. & C. Black, 2008.
Online Access:CONNECT