Consumer research : introspective essays on the study of consumption /
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
©1995.
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| Subjects: | |
| Online Access: | CONNECT |
