The mouse that roared : Disney and the end of innocence /

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remain...

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Bibliographic Details
Main Author: Giroux, Henry A.
Other Authors: Pollock, Grace, 1976-
Format: eBook
Language:English
Published: Lanham, Md. : Rowman & Littlefield, ©2010.
Subjects:
Online Access:CONNECT
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245 1 4 |a The mouse that roared :  |b Disney and the end of innocence /  |c Henry A. Giroux and Grace Pollock. 
260 |a Lanham, Md. :  |b Rowman & Littlefield,  |c ©2010. 
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504 |a Includes bibliographical references and index. 
505 0 |a Introduction : Disney's troubled utopia -- Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national-security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store. 
520 |a This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in. 
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