The mouse that roared : Disney and the end of innocence /

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remain...

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Bibliographic Details
Main Author: Giroux, Henry A.
Other Authors: Pollock, Grace, 1976-
Format: eBook
Language:English
Published: Lanham, Md. : Rowman & Littlefield, ©2010.
Subjects:
Online Access:CONNECT
Description
Summary:This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in.
Physical Description:1 online resource (xviii, 285 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781442201446
1442201444