The problem of political marketing /
"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Continuum,
©2008.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Introduction
- Political marketing : literature and practice
- and rational choice theory
- Implementing marketing in politics
- Ideology
- The language of political marketing
- Marketing and malaise
- Conclusion : political marketing : a challenge to democracy
- Bibliography.
