Marketing : the basics /
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009.
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| Edition: | 2nd ed. |
| Series: | Basics (Routledge (Firm))
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
Table of Contents:
- What is management?
- Marketing as a corporate function
- Segmentation, targeting, and positioning
- Online marketing
- Product and placement
- Price
- Promotion
- People
- Market research
- Global marketing.
