Marketing : the basics /

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

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Bibliographic Details
Main Author: Moore, Karl, 1955-
Other Authors: Pareek, Niketh.
Format: eBook
Published: London ; New York : Routledge, 2009.
Edition:2nd ed.
Series:Basics (Routledge (Firm))
Online Access:CONNECT
Table of Contents:
  • What is management?
  • Marketing as a corporate function
  • Segmentation, targeting, and positioning
  • Online marketing
  • Product and placement
  • Price
  • Promotion
  • People
  • Market research
  • Global marketing.