Marketing : the basics /
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
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| Main Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009.
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| Edition: | 2nd ed. |
| Series: | Basics (Routledge (Firm))
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
| Summary: | Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. |
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| Physical Description: | 1 online resource (vi, 240 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780203870341 0203870344 9781134178896 1134178891 |
