Go figure! New directions in advertising rhetoric /

This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.

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Bibliographic Details
Other Authors: McQuarrie, Edward F., Phillips, Barbara J., 1966-
Format: eBook
Published: Armonk, N.Y. : M.E. Sharpe, ©2008.
Online Access:CONNECT