Research paradigms, television, and social behavior /

"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume us...

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Bibliographic Details
Other Authors: Asamen, Joy Keiko, 1953-, Berry, Gordon L.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : Sage Publications, ©1998.
Subjects:
Online Access:CONNECT
Table of Contents:
  • Research paradigms, television, and social behavior : the complexities of studying a complex medium / Gordon L. Berry
  • Television research : past problems and present issues / George Comstock
  • Major paradigms and issues in television research : fields of dreams, world of realities / Edward L. Palmer
  • Designing experiments on television and social behavior : developmental perspectives / L. Monique Ward, Patricia M. Greenfield
  • Quasi-experimental research on television and behavior : natural and field experiments / Tannis M. MacBeth
  • Class, communication, and the black self : a theory outline / Richard L. Allen
  • Qualitative approaches to the study of the media : theory and methods of Hermeneutic empiricism / James A. Anderson
  • Taking the interpretive turn : qualitative research of television and other electronic media / Thomas R. Lindlof and Timothy P. Meyer
  • The analysis of television content / Carolyn A. Stroman and Kenneth E. Jones
  • Intersection of instructional television and computer-assisted instruction : implications for research paradigms / Kevin A. Clark
  • Barney & friends as entertainment and education : evaluating the quality and effectiveness of a television series for preschool children / Jerome L. Singer and Dorothy G. Singer
  • Studying television violence : a research agenda for the 21st century / John P. Murray
  • Research paradigms, television, and social behavior : a scientist's contribution to initiating social change / Joy Keiko Asamen.