Research paradigms, television, and social behavior /
"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume us...
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
©1998.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | "Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket |
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| Item Description: | EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (x, 430 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452250267 145225026X 9781483328201 1483328201 |
