Do campaigns matter? /

Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.

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Bibliographic Details
Main Author: Holbrook, Thomas M.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : Sage Publications, ©1996.
Series:Contemporary American politics.
Subjects:
Online Access:CONNECT
Table of Contents:
  • Campaigns and elections
  • Evidence against campaign effects
  • A model of campaign effects
  • Nominating conventions
  • The effects of debates
  • Campaigns, national conditions, and U.S. presidential elections
  • The role of campaigns in U.S. presidential elections.