International advertising : realities and myths /
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, CA :
Sage Publications,
©2000.
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| Subjects: | |
| Online Access: | CONNECT |
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