Emotions, advertising and consumer choice /
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the auth...
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
[Denmark] :
Copenhagen Business School Press,
2007.
|
Edition: | 1st ed. |
Subjects: | |
Online Access: | CONNECT CONNECT |