Emotions, advertising and consumer choice /

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the auth...

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Bibliographic Details
Main Author: Hansen, Flemming.
Other Authors: Christensen, Sverre Riis.
Format: eBook
Language:English
Published: [Denmark] : Copenhagen Business School Press, 2007.
Edition:1st ed.
Subjects:
Online Access:CONNECT
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