The aging consumer : perspectives from psychology and economics /

This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical implications of these changes. It is a scholarly approach to an under researched issue; it is likely to be taken by just about any "self...

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Bibliographic Details
Other Authors: Drolet, Aimee Leigh., Schwarz, Norbert, 1953-, Yoon, Carolyn, 1960-
Format: eBook
Published: New York, NY : Routledge, ©2010.
Series:Marketing and consumer psychology series.
Online Access:CONNECT