How to create a portfolio & get hired : a guide for graphic designers and illustrators /

This book shows those embarking on an illustration or graphic design career how best to put together an effective, professional portfolio. It discusses what to include and how to organize and display the work, and also advises on presentation techniques and self-promotion. Both print and digital por...

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Bibliographic Details
Main Author: Taylor, Fig (Author)
Other Authors: Antoniou, Zoe (Editor), Clark, Tessa (Editor)
Format: eBook
Published: London, England : Laurence King Publishing, 2012.
Edition:Second edition.
Online Access:CONNECT
Table of Contents:
  • Introduction; 1. What is a Portfolio?; The Student Portfolio; The Professional Portfolio; The Graphic Design Portfolio; The Illustration Portfolio; The Cross-disciplinary Portfolio; Summary; 2. Making Sense of the Marketplace; Design Groups; Branding; Design for digital media; Multidisciplinary design; Design internships; Illustration commissions; Advertising Agencies; Routes into advertising design; Routes into advertising illustration; Opportunities for cross-disciplinary practitioners; The Editorial Sector; Openings for designers; Illustration commissions; Book Publishing.
  • Starting as a book designerChildren's books; Educational publishing; Adult fiction; Adult non-fiction; Comics and Graphic Novels; The independent route; The commercial route; Television and Film; Opportunities for designers; Opportunities for illustrators; Computer Games Development; Illustration skills; GreetingsCards; In-house design positions; Illustrating greetings cards; Finding the right publisher; Creating a portfolio; Setting up as a publisher; Summary; 3. Research and Cold-calling; Why Research Is Important; Targeting Your Research; Jobs in the design world.
  • Illustration commissionersResearch Resources; Professional journals; Annuals and sourcebooks; Yearbooks, mailing lists and industry directories; Libraries; Industry-related websites, portals and blogs; Cold-calling; Speculative Applications; Student Exhibitions and Competitions; Summary; 4. Creating a Good Portfolio; Basic Approaches; Learn to be Objective; The Contents; Are all the pieces up to my highest standards?; Is self-indulgent work taking up prime portfolio space?; What new samples should I add to my portfolio?; Should new samples be put in context?
  • How many samples should I include?How do I show published work?; Should I include my sketchbooks?; How Many Portfolios?; Summary; 5. Choosing the Right Portfolio; The Digital Portfolio; What can go wrong?; How to get it right; Remote presentations; Presenting your portfolio on a tablet; Preparing your work for digital presentation; The Print Portfolio; Size matters; What kind of portfolio?; Leaves and laminates; How to display your work; Photographs of samples; Summary; 6. Making Yourself Kown in the Marketplace; Networking Pays Off; Pitching for a Presentation; Promotional Material.
  • Digital MediaCase study: Sophie Blackall; Case study: Linzie Hunter; Presentation Pointers; Be prepared; Presenting Your Portfolio; Post-presentation Reminders; Websites; Case study: Bowie Style; Sourcebook advertising; Follow-up visits; Summary; Resources; Professional Bodies and Membership Organizations; Information and Advice; Portfolio Manufacturers and Suppliers; Useful Design Websites; Useful Illustration Websites; Useful Publications; Annuals and Competitions; Subject-specific Links; Index; Picture Credits.