Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

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Bibliographic Details
Other Authors: Zeithaml, Valarie A.
Format: eBook
Published: New York : Business Expert Press, 2014.
Edition:1st ed.
Series:Service systems and innovations in business and society collection.
Online Access:CONNECT